The design of The Blue Whale Café was created as a motif to help the endangered species get closer to the people and spread awareness about how to save the ocean. The big idea of this branding is friendly educate moms and kids about ocean in daily life. Therefore designer focus on environmental friendly packaging using recyclable packaging materials and make them to visit more at The Blue Whale Café. It also help kids bring ocean conservation to their school. Moreover, The Blue Whale Café also supports organizations working to protect the ocean.