Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile. The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like. The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them.
This design explores suffering in different layers: philosophical, social, medical and scientific. From my personal point of view that suffering and pain comes in many faces and forms, philosophical and scientific, I chose the humanization of suffering and pain as my basis. I studied the analogies between symbiotic in nature and symbiotic in human relations and from this research I created characters that visually represent the symbiotic relations between suffer and the sufferer and between pain and the one in pain. This design is an experiment and the viewer is the subject.
“With this beautiful design-calendar, Philip Stroomberg has added an innovative twist to the concept of the tear-off calendar. Not a messy sheaf of paper hanging from a nail on your wall, but a compact object that subtly changes shape in your hands: by tearing off a card each day, you reveal the workings of time.”
Getting an inspiration from calligraphy we designed the whole anniversary visual identity system: slogan, logotype, promo materials, Klaipeda historical panorama, kinetic spatial composition “Klaipeda. 1252-2012 Historic Pendulum” as well as an interactive composition which metaphorically was called “Birds Chirping”. Designed logotype – attractive, vivid, emotional-rich, freestyle calligraphically written and represents “Klaipeda” name. It reflects optimistic emotions through attractiveness, visuality and style. By KLEMENCOV GROUP team: Ilja Klemencov, Anatoly Klemencov, Roman Klemencov
The main goal of this new project was to save resources. Results include: fifty percent reduction in the number of items in the visual identity manual, less paper consumption, creation of the new index structure of the visual identity manual facilitating the search for the items, improved durability (Some support materials were substituted.) And a sustainable design was achieved by replacing some plastic or TNT materials with 100% cotton fabric. All paper types specified in the new project are FSC certified papers.
Le Coffret is a charming design bed and breakfast in the heart of Valle d'Aosta. The project was conceived in absolute respect of the authentic style: therefore the stone walls, wooden beams and antique furniture. A circle symbolizing the sky over the triangle representing the mountain, where the B&B is located, from the idea of the ascent of man into the sky. An Onciale font revised in a modern version to remember the Celtic origins of the Valley rightly balances and supports a strong and important symbol to finally obtain a logo that is easy to identify and easily catches the eye.
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