Launched in South Korea, a society remaining surprisingly patriarchal and conservative, a sexual wellness brand SAIB was initiated to tackle the entrenched cultural taboos around female sexuality. The brand "SAIB" is an inversion of the word "BIAS", signaling an overturning of the gender bias. To destigmatize negative perceptions around women exercising sexual agency, SAIB products—condom, lubricant, and cleansing wipe—are designed to resemble cosmetic brands, so that women feel comfortable and proud to carry and use them without any shame or stigma.
To reduce the students’ learning burden, textbooks were designed subject-specifically in the style of graphic novels. The literature book depicts reading in a starry port, the reading book shows swimming inside a book, the language and media book has an illustration of various modern people communicating, and the speech and composition book features a heart in a mailbox. The design emotions are expressed through layouts with interesting pictures and neat background colors and typography. Graphic elements are made to stand out all the more through print post-processing.
The project is based on the creation and conceptualization of the Brand, including naming, applications, web page and corporate identity of a Dog Daycare and Hotel in Mexico City. Inspired by the joyful and playful life of the dogs and the bond of happiness between them and their owners, The brand identity was designed accordingly and complimented with emotive typography, fresh colors, engaging texts copy and an upscale look and feel with images to suit the market for which the brand was intended.
Designed for a showcase of vintage wines held in Montalcino (Italy), the logo of Long Live Brunello recalls the world of oenology with a symbol in this field: a glass of red wine generated by two ribbons that wrap in a spiral rising upwards evoking the image of the beverage shaked inside the goblet by sommeliers to grasp its essence and its aroma, but also the time spent for aging it. Also the color, a brown ruby red, selected from the true tone of aged wine, recalls its characteristic.
These illustrations hinge on the belief that a 'picture is worth a thousand words'. Each image captures a moment in time through the artist's use of delicate lines and a balanced colour palette, to tackle what are often very weighty themes. Pattern design and symbolism are key elements of the work because they too communicate a part of the message being shared. Each image begins as a 2d manual drawing and ends as a digital illustration.
The design concept of annual report wasn’t far from the core of the business; digital and information. The designer was freely explorative on using many elements of the corporate business for this project. The design elements like digital images, modern typography and infographic are made visually interactive to support any financial datas and corporate information. The element surprise of using different size page between some pages gives an interesting experience for an annual report. The combination of futuristic images, bold colour and corporate design also reflects the theme.
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