This brand identity was designed to match the luxury and quality of Utopia Health & Fitness, a Sydney gym positioned to set a new precedent in the contemporary fitness experience. The design of the logo took inspiration from the infinity symbol, in reference to the brand's limitless focus on well-being and providing the highest-end facilities. The refined combination of gold tones with white marble distinguish the fitness destination as a premium life choice.
Pretty Little Things explores the world of medical research and the intricate imagery that is seen under the microscope, re-interpreting these in to modern abstract patterns through the blasts of a vibrant fluro colour palette. Over 250 metres long, with over 40 individual artworks it is a large scale installation which presents the beauty of research to the public eye.
O2 was developed to bring the joy and mystery of science to students and uses its cover design to immediately illustrate that purpose. O2’s symbol highlights the brand’s place in Korean science education by employing consonants from the Korean alphabet. The symbol is applied to the same location on all textbook covers to present O2’s identity with both consistency and continuity. As a result, this identity is conveyed by various other promotional products carrying the symbol for O2 customers.
The designer’s main challenge was to create a logo design that combines the abbreviation AM with the shape of an old church spire and the most traditional of all mason’s instruments, the compass. A modern and memorable symbol that represents the company now and its values linking it to the past, as the logo design has been created by the designer for a stone masonry restoration company that specialists in the restoration of old stone buildings like abbeys, manor houses and castles.
Tea pot is a box that holds a universe of essence waiting to be released. Looking into the opening you can find a structure of dynamic channels that are intermediate within steams. The structure is also reflected on the skin outside. The whole body illustrates a vaporized essence for people to visualize and enjoy every day.
The Parametric Ceramics was created by studio JJ Project. It demonstrates a rich mathematical aesthetic in ceramics through a combination of program and craft techniques. The work takes into account the beauty of the craft and the limitations of manufacturing, showing the advantages of cooperation between engineers and artists.
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