Vratislav Pecka, a digital designer from Prague, Czech Republic, started this project in October 2016 when he realized he needs a getaway from his usual commissioned work. Designing posters became his passion instantly and he is making posters almost daily until now. Combining modern elements and a bit of vintage approach are making the final product distinguishable from other designers.
'Futuristic Hong Kong' is a series of digital art pieces which were heavily inspired by the close-knit architecture of Hong Kong, and the sub-genre of Cyberpunk. These two themes also come hand-in-hand with the almost claustrophobic way of living, as well as the gradual suppression of society as it is commonly associated with the dystopian nature of Cyberpunk.
Visual Identity developed for a design-oriented technical course. The brand stands for a visual and objective representation of the course's main content: the Golden Ratio. Accompanying brand communication, complementary material was developed, such as: patterns, illustrations, stationery, certificates and other complementary items. In addition to the main brand, other four variations were produced to be used in different situations.
The Beluga caviar is the rarest of the rare kinds of caviar and has been known as the luxurious food ever. Showing the significance of this product besides the commercial brand has been the ultimate goal of the designs. The combination of the letter C of the brand name with the shape of the fish has given the logo its unique qualities to introduce the product. Using oyster-coated paper for printing the labels in company with the logo and gold-coated cans makes this product stand out. This smart combination represents the caviar cans as shells which hold precious black pearls inside them.
This series of posters is designed for the 2018 Jiangxi Provincial Games. The Jiangxi Provincial Games were held in Jingdezhen, China's ceramic city, which is well-known in the world. Jingdezhen has a history of ceramic culture for thousands of years. Therefore, the poster design combines ceramic culture with sports.The special feature of these posters is that they combine sports symbols with ceramic culture to convey urban culture and sports aesthetics. The special feature of these posters is that they combine sports symbols with ceramic culture to convey urban culture and sports aesthetics.
The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.