In 2013 and 2014, the Jockey Club Design Institute for Social Innovation (J.C.DISI) endeavoured to achieve the above vision in three unique but interrelated approaches; to initiated a number of design projects with partners in public, social and private sectors that propel substantial social changes in Hong Kong; to organise a number of programmes dedicated to capacity building of future social innovators in Asia; and to launch platforms of various forms and medium to catalyse knowledge exchange on a global scale. This book serves as an archive and a reflection of their work.
B-U is an awareness campaign composed by logo, posters, mail-outs, banner, and website. Created by Yu Feng, the concept is to encourage people to follow their own style by empowering individualities. The project utilizes a system based on remixing and collaging pieces together, referencing what is unique about each one of us. For example on the B-U logo the U will change randomly between 5 different 'U'. On the booklet, the design lets people create their own version of the U by flipping pages, etc. Yu approaches a modern design which unites to one concept - Your Personality, Your Style.
This is the logo design and branding for the event "Co-Creation! Camp", which people talk about local revitalization for the future. Japan is faced with unprecedented social issues such as low birthrate, population aging, or depopulation of the region. "Co-Creation! Camp" has created to exchange their information and help each other beyond the various problems for the people involved in the tourism industry. Various colors are symbolized every person's will, and it led many ideas and produced more than 100 projects.
The form of Phenotype 002 bracelet is the result of digital simulation of biological growth. The algorithm used in the creative process allows imitating the behavior of biological structure creating unusual organic shapes, achieving unobtrusive beauty thanks to optimal structure and material honesty. The prototype is materialized using 3D printing technology. In the final stage, the jewelry piece is hand-cast in brass, polished and finished with attention to detail.
The Tri-leg is a calendar made up of three-legged units. By assembling the triangular pieces and stacking them so they are easily visible, you can create a beautiful work of calendar art. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of Life with Design.