This is the official poster of the 2018 Cairo Jazz Festival; which was designed and illustrated by Egyptian artist Tarek Abdelkawi to celebrate its 10th round. The poster, which was created using a mixture of traditional and digital tools, was used to promote the event both in print and through digital media. Abdelkawi’s approach was to create an image that communicates the festival’s roots and identity to the international scene while still seeming interesting to its local audience who can easily disregard the use of ancient Egyptian motifs and symbols as redundant.
Chinese characters are important assets that enrich and promote the sustainable development of Eastern culture. The image design of the International Chinese Character Conference is not only to promote Asian culture, Chinese characters, but also to promote the trend of modern art culture with a cross-border oriental design energy wave, and actively display diversity.
Drawing parallels from the four Grimm’s fairytales such as Rapunzel, Cinderella, Snow White and Red Riding Hood, the project looks at how the good natured cautionary advices have been amplified and played out in the society in a way that they have now become more restrictive and poisonous. Grimm Reality is an unbound publication coming together in a clamshell box encasing 8 individual artworks that are based on at least one of the four fairytales and is correlated to an incident or statement made in India. Each artwork is dynamic and adds to the narrative when interacted with
The reticle is a system that generates modular books with a double reading. Every form applied to a modular grid allows us to generate books that are first read in a linear way and then unfold generating the form. The Begginning consists of a folding book submitted to a modular grid that parody based on the process of the Big Bang the origin of a new universe. The Begginning is a continuation of the Modular Readings project that studies the formation of book-suits based on a Codex of s.XV. Adwars: Vegap, Help Artistic Creation, 2016, Spain. Selected: Young Creators, 2017, Spain.
This brand identity was designed to match the luxury and quality of Utopia Health & Fitness, a Sydney gym positioned to set a new precedent in the contemporary fitness experience. The design of the logo took inspiration from the infinity symbol, in reference to the brand's limitless focus on well-being and providing the highest-end facilities. The refined combination of gold tones with white marble distinguish the fitness destination as a premium life choice.