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Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Lin Hai
Visual Identity
Friday, 3 November 2023

Snow Peak

Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

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akomi
Logo And Launch Campaign
Thursday, 2 November 2023

Italian Capital of Culture 2023

One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.

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Wing Sze Wincy Kung
Architectural Narrative Illustration
Wednesday, 1 November 2023

Bamboo Craft Festival

In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated temporary bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local street life cultures, traditions, and craftsmanships. The festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship through workshops and performances, embodying the spirit of Hong Kong.

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tang kuaiyu
Logo
Tuesday, 31 October 2023

Tongming Vision Correction

Tongming Vision Correction Center is a national chain organization specializing in correcting the vision of young people and children. The logo name of Tongming means pupil and bright in English and therefore, the pupil is adopted as the main design element. Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. The overall design of the logo is novel, easy to identify, and has a strong visual impact.

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YITONG CREATIVE
Movie Poster
Monday, 30 October 2023

Master Ji Gong

It's a movie trailer poster designed for a 2021 Chinese animated fantasy adventure film Master Ji Gong, directed by Liu Zhijiang and Qiao Yu. Inspired by Zhao Zhixin, a poet of the Qing Dynasty, Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud, Chinese ink has been extensively used in order to accurately capture the romantic charm of the dragon and the deity in the movie, and relationship between the monk and dragon, the beauty of ambiguity, the connotation deeply rooted in as well.

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Updesign
Signage System and Environmental Graphic
Sunday, 29 October 2023

Eastern Seawall

The Eastern Seawall project was to connect 6 areas visually by unified signage systems, creating a unique experience for visitors to enjoy native features and vitality. While avoiding intrusive design, designers took "reading on the way" as a main design concept. It provides visitors with a fresh, interesting, and complete experience to read information, such as signboards, site maps, and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.

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Design OF features generative and parametric designs together with original graphic design works.

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