Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Cuishan Intelligent Kitchen

In order to make the overall vision of Cui Shan Intelligent Kitchen have individual visual characteristics, make the picture more visual impact and appeal, and can firmly grasp the sight of consumers. Therefore, the designers repeatedly arranged and combined the logo into a brand pattern with strong recognition. At the same time, in order to make the pattern have more brand-name and exquisite visual experience, they also dig into the details of ginkgo leaves and other elements, so that they have both aesthetic feeling and brand effect.

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Chez Vous

The new visual identity of the restaurant Chez Vous is the result of an intense study to strengthen the atmosphere and the Belgian behavior of the restaurant, allowing its customers to experience, in addition to gastronomy and culture, the good-natured way of the Belgians. Thus, reinterpretations with its own illustration line of icons such as Magritte, Manneken Pis among other icons, together with the particularities of the French language and their Belgian dialect variations, applied in various graphic materials, involve Chez Vous' client in an authentic experience.

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Sixtieth Anniversary

Jocelyn Shi designed this series of posters to celebrate the 60th anniversary of the School of Design at Jiangnan University. The advanced teaching methods and design consciousness pursued by the School of Design are presented in the form of 2D graphics and 3D rendering. The changing 3D graphics in the poster represent both the School of Design (Logo) and the sixtieth anniversary celebration.

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Fondazione Alinari

Visual Identity System for Fondazione Alinari per la Fotografia is based on A letter as a focus. A stands for Alinari and is an abstraction of a camera lens. The form is a container in which the photos of the huge historical archive can be shown. All the items are designed with this concept. It is mainly a black and white brand, with a 3 colour secondary palette taken form the daguerreotype photos.

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Quix

Quix are self-service vending machines that provide drinks and snacks. Quix’s branding was created by choosing colors, textures, and forms from Italian culture paying homage to the golden age of Italian design and the giants that defined it. As the consumer approaches to purchase a cup of coffee, the branding creates a unique visual experience in the space transporting the consumer to a different time and place evoking Italian coffee culture. Capturing the essence of Italian aesthetics Quix branding implements them on a small scale - from a cup of coffee to a vending machine.

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Finding Your Focus

The designer aims to display a visual concept that demonstrates a conceptual and typographical system. Thus composition consists of a specific vocabulary, accurate measurements, and central specifications that the designer has taken into fine consideration. Also, the designer has aimed to establish a clear Typographic hierarchy to establish and move the order in which the audience receives information from the design.

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