Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Rare Proportions

Rare Proportions is a series of posters about Brazilian nature. Each poster applies the Golden Ratio, a proportion of 1.618 found in nature, to create guides, hierarchy and illustrated elements. The animals are drawn with a geometry based on the same ratio. The colors reflect the diversity of Brazilian fauna and flora. All posters follow one conceptual line, yet each poster has its own expression. The series was created in Brazil. The aim is to show the rarity and beauty of nature and to support its preservation.

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Reincarnation Of Text

Text of Cycle is a typeface design that explores the relationship between people and artificial intelligence. The concept proposes that people created artificial intelligence, and that artificial intelligence may in turn create people, making words the link between both. The letterforms follow a method of deconstruction, combining shapes taken from science fiction films and modern machinery. Each character was modelled in Rhinoceros 7 and rendered in KeyShot 8. The result reflects the cycle of language and knowledge.

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Peace and Presence Wellbeing

Peace and Presence Well-being Is a UK based, holistic therapy company providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The visual language of the P&PW brand is founded on this desire to invoke a peaceful, calming and relaxing state inspired by nostalgic childhood memories of nature, specifically drawing from the flora and fauna found in riverbanks and woodland landscapes. The colour palette takes inspiration from Georgian Water features in both their original and oxidised states again leveraging nostalgia of bygone times.

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Leman Jewelry

Visual solution to Leman Jewelry's new identity was a complete new system to expose the luxury, exquisite yet sophisticated and minimal feeling. The new logo inspired by Leman's working process, their haute couture design service, by crafting all diamond shapes surrounding a star-symbol or sparkle symbol, creating a sophisticated symbol and also echoing the shining effect of diamond. Following up, all collateral materials were produced with high quality details to highlight and enrich luxuriousness of all new brand visual elements.

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Rules of War

The Rules of War is a poster series about international humanitarian law and the rules of restraint in armed conflict. The series uses mostly negative space, with no colors, shapes or figures that could point to any side of a conflict. Four themes present the shared teachings of international humanitarian law and the Quran. The posters were created to bring these rules closer to Arabic speaking and Muslim audiences during Ramadan. Each poster measures 1000 by 700 millimeters and is made for both printed and digital use.

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Trex

Trex is a poster designed to present a new environmentally friendly engine developed by a turbomachinery company. The poster measures 700 by 1000 millimeters and is produced by digital print. The visual content explains how the engine improves combustion efficiency and reduces internal energy loss. An air bearing system increases compressor power by 30 percent and supports low emission running. Parts such as the casing and the air ducts are shaped with B-Spline curves and surfaces to improve airflow efficiency. Mathematics and fluid dynamics analysis support the visual design.

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