New HQ New Rules
New HQ New Rules is a signage system created for the new headquarters of Magyar Telekom. The signage presents a set of rules on office behaviour. The design is clean yet playful, so the rules feel inviting rather than commanding. The illustrations show everyday office situations with humour and a human touch. The analogue style contrasts with the size and modern character of the building. The intent is to create an immediate emotional reaction and to encourage people to follow the rules with a smile.
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