Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Phi Lessons

Visual Identity developed for a design-oriented technical course. The brand stands for a visual and objective representation of the course's main content: the Golden Ratio. Accompanying brand communication, complementary material was developed, such as: patterns, illustrations, stationery, certificates and other complementary items. In addition to the main brand, other four variations were produced to be used in different situations.

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You Live We Care

Conceived as an editorial project intended for digital publication, the Activity Report is a 48-page booklet that measures 175x250 mm. It describes what Europ Assistance does in a typical year, using a fresh, modern graphic approach. As the first expression of the new brand identity of the group, it is characterized by a series of original illustrations produced in a way that suggests a dual metaphorical interpretation. The hardcopy version is handsomely presented with a die-cut cover and uses only natural paper on the inside.

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Black Crows

Well-designed skis manufactured in top ski factories, with shapes and flex patterns that are contemporary and accessible but still provide performance. The brand’s aesthetics is clean and distinctive. The chevron pattern, created by the art director Yorgo Tloupas, reminiscent of six black crows flying in unison, is applied on everything that the brand produces... not only on skis. You can spot the chevron everywhere: on clothes, visual merchandising, ad campaigns, music festival identity, and even a Chamonix map has been entirely drawn with this geometrical shape!

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Telegraphe Cafe

The Telegraphe Cafe is a brand identity designed for a local coffee business in Chelsea, New York City by utilizing typography and symbol in its creative solution. The identity is composed of curly brackets and a serif typeface letter with balanced flow in between. Its elegant simplicity and minimal concept represent on relevant packaging and collateral design with neutral colors. Common phrase and dialogue people experience in coffee shop are featured with brackets on design items, which adds a sense of humor for the brand campaign.

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Water For Life

This is a series of poster design which focused on the significance of water for the life of all organisms. Water is a life giver and is used to create energy for life processes. Without this element, we would be lifeless. It is necessary keep creature’s bodies and the environment healthy and should be valued and protected as the precious resource. By watching the illustrations of posters with the life of organisms, people understand the concept and content of posters, and have our won thinking to have the duty to pay attention to protect the environment and the precious water on the earth.

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Europ Assistance

A type of advertising with vast potential, which explores every facet of the brand identity to provide rules and opportunities for application. From the use of the logo to the colour palette, from the style of writing to the iconographic style, from the web to the social networks, every sector is explored through an interactive, working document in PDF with the support of downloadable graphic material.

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