Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Leman Jewelry

Visual solution to Leman Jewelry's new identity was a complete new system to expose the luxury, exquisite yet sophisticated and minimal feeling. The new logo inspired by Leman's working process, their haute couture design service, by crafting all diamond shapes surrounding a star-symbol or sparkle symbol, creating a sophisticated symbol and also echoing the shining effect of diamond. Following up, all collateral materials were produced with high quality details to highlight and enrich luxuriousness of all new brand visual elements.

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Rules of War

International Humanitarian Law was created for difficult times, in order to protect civilians and non-combatants. However, with many violations to it nowadays, it might be easy for the public to lose faith in it. It is critical to communicate its teachings in methods relevant to vulnerable communities to further spread awareness about it. To bring International Humanitarian Law closer to Arab and Muslim communities during the holy month of Ramadan, the thought-provoking series utilizes negative space to visualize the rules of restraint in conflict in relation to Islam.

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Trex

The series of posters are designed for an international academic conference. Compared with other engines nowadays, Trex improves combustion efficiency and reduces the internal loss of energy by radical engine configuration and design. Its Advanced air bearing system improves compressor power by 30% and provides a low emission running. Necessary parts are designed with B-Spline curves and surfaces, contributing to enhancing the airflow efficiency such as the casing, the inlet/outlet air ducts and so on. Like the lotus growing in the pond, Trex is the revolution of traditional engine design.

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Wood and Tree

It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.

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ODTU Sanat 20

For the 20th year of ODTU Sanat, an annually held art festival by Middle East Technical University, the request was to build a visual language to highlight the consequent 20 years of the festival. As requested, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20.

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InterBrasil

The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.

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