Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Pride

To create the design of the brand Pride, the team used the study of the target audience in several ways. When the team did the design of the logo and corporate identity, it took into account the rules of psycho-geometry - the influence of geometric forms on certain psycho-types of people and their choice. Also, the design should have caused certain emotions among the audience. In order to achieve the desired result, the team used the rules of the effect of color on a person. in general, the result has influenced the design of all products of the company.

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Phi Lessons

Visual Identity developed for a design-oriented technical course. The brand stands for a visual and objective representation of the course's main content: the Golden Ratio. Accompanying brand communication, complementary material was developed, such as: patterns, illustrations, stationery, certificates and other complementary items. In addition to the main brand, other four variations were produced to be used in different situations.

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Global Peace Film Festival 2017

The designer highlighted the festival's creative with bright colors in order to bring emotion up and captivate the target audience. Art was the starting point, using multicultural images with a motif of a global union, carefully treated with hand-made artistic effects. This helped to build a consistent identity for all design applications, such as Advertising, Stationary and collateral pieces.

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1869 Principe Real

1869 Principe Real is a Bed and Breakfast located in the trendiest place in Lisbon - Principe Real. Madonna just bought a house in this neighbourhood. This B&B is located in an 1869 old palace, keeping the old charm mixed with contemporary interiors, giving it a luxurious look and feel. This branding was required to incorporate these values into its logo and brand applications to reflect the philosophy of this unique accommodation. It results in a logo that blends a classic font, reminding the old door numbers, with modern typography and a detail of a stylized bed icon in the L of Real.

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Telegraphe Cafe

The Telegraphe Cafe is a brand identity designed for a local coffee business in Chelsea, New York City by utilizing typography and symbol in its creative solution. The identity is composed of curly brackets and a serif typeface letter with balanced flow in between. Its elegant simplicity and minimal concept represent on relevant packaging and collateral design with neutral colors. Common phrase and dialogue people experience in coffee shop are featured with brackets on design items, which adds a sense of humor for the brand campaign.

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CZ Bank Logo and Visual Identity

CZ bank is one of 12 nation-wide joint-stock commercial banks in China,headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.

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Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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