Design OF

Paul Robb

Typeface

Tuesday, 18 November 2025

Rotary Sans

Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.

Xu Tang

Graphics Design

Monday, 17 November 2025

Anthropology Chinese Textbook

This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.

PEAR & MULBERRY

Sustainable Biomimetic Footwear

Sunday, 16 November 2025

Reefit

Reefit reimagines shoes as living ecosystems, merging marine biology, computational design, and sustainability. Drawing from the duality of coral structures, the rigid skeleton and the soft, enveloping polyps, the shoe mimics nature’s architecture, offering both protection and adaptability. Inspired by the regenerative properties of coral reefs, this project envisions footwear as a harmonious extension of natural cycles, redefining the relationship between fashion, ecology, and biomimicry.

Yuming Chen

Interactive Generative Art

Saturday, 15 November 2025

Flow

Flow is an innovative AI interactive art project enabling real-time engagement between the audience and AI generated artworks. By utilizing generative art models and motion capture technology, users can input image descriptions, with AI artworks appearing instantly on the screen. Additionally, the audience can modify the AI art through body movements, transforming it from a static image into a dynamic experience. This innovation allows non-professionals to explore and appreciate the creative possibilities of AI art, expanding the boundaries of traditional artistic expression.

Cheng-Hui Chiu

Rebranding

Friday, 14 November 2025

Texture Maker

Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects the mission to create standout products with clients. Through months of in depth discussions with external branding teams, it highlights the ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.

Vahid Mirzaei

Poster

Thursday, 13 November 2025

Omar Khayyam

To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.

Design OF

Rotary Sans

Anthropology Chinese Textbook

Reefit

Flow

Texture Maker

Omar Khayyam

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Rotary Sans

Anthropology Chinese Textbook

Reefit

Flow

Texture Maker

Omar Khayyam

ABOUT ME

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NEWSLETTER

ENCYCLOPEDIA

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