Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Aisling Sans

Aisling sans-serif typeface presents a fresh, modern reinterpretation of classic typographic traditions. Its generously proportioned letterforms strike a delicate balance between contemporary design sensibilities and typographic principles. Defined by subtle curves and distinctive shapes, Aisling has a restrained yet confident character. Prioritizing clarity and legibility, it is a versatile choice for a wide range of applications, from print to digital media, where both visual appeal and functional readability are essential.

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Kakao AI Campus

Kakao AI Campus is a brand identity design created for a learning space devoted to artificial intelligence. The campus is open to company staff, local communities, civic groups and people with limited digital access, and it supports the training of AI talent. The brand system includes more than 50 icons, key visuals, illustrations, signage and morphing motion graphics built around the theme of the boundless potential of individuals. A design for all approach improves visibility and guides movement inside and outside the space.

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All Things Meet

All Things Meet is a series of illustrations based on the regional scenery of China. Representative elements of Yunnan, Sichuan and Chongqing, Jiangnan and Northeast China are selected to depict natural and human scenery. The visual style follows copper engraving, combined with Chinese colors and a calm Eastern aesthetic. Each square image is framed to suggest the view through a window. The illustrations are drawn with vector design software and printed with high quality technology to keep fine detail. The intent is to share the scenery and culture of China.

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Changes and Cycles in Between

This work explores the question, What is painting? by expressing the circulation of visual expressions. Inspired by transitions in Mondrian's paintings, it is based on a component diagram of painting, where shape moves between figurative and abstract, and between noise and linearity - an idea applied to color. The work evokes the shifting state of digital materiality, emphasizing that forms in between changes are the essence. By incorporating textures printed with a baren, it reflects the artist's identity as a printmaker in digital form.

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Infinite Borders

Infinite Borders is a brand identity for a strategy game set in the Three Kingdoms era. The brand graphic is derived from the pictographic characters of the name and from the grid square impression of strategy game play. Black, red and white, colors popular in the Han Dynasty, are used as the primary colors. Flat calligraphic brushstrokes serve as auxiliary elements. Modern typography completes a systematic and flat visual system. The design is applied to digital posters, user interface screens and printed items, and it can be extended across channels while keeping visual consistency.

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La Plage

La Plage is a bold and nostalgic brand identity inspired by the effortless charm of 1950s beach culture. Blending bohemian elegance with seaside sophistication, it features vintage inspired illustrations, expressive typography, and a rich palette of terracotta, green, and gold. Playful slogans, luxe textures, and tactile print finishes enhance the experience, crafting a timeless world where vintage charm seamlessly blends with contemporary elegance. Every detail is crafted to evoke sun soaked leisure, artistic expression, and timeless storytelling with a touch of coastal allure.

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