Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Underforest: Select

The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products. The branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy.

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Action Means Everything

This campaign proposal advocates the importance of actions over empty promises, aims to make people notice the changes and empowerment brought by active participation. It is a self-initiated project that serves as the designer's personal reminder of the importance of taking action, as well as a response to the social movement at the time.

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Happetsy

The Brand Identity is built in a specific way to evoke positive feelings in the customers. The visual concept is based on simplicity and in the playful game of the old-school retro style with elements of modern. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean layouts, and sans serif typeface are framing the retro brand look with a professional, modern touch. This unique approach creates a functional design that resonates with the target audience and represents the company's values - trust, commitment, and happiness.

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Fondazione Alinari

Visual Identity System for Fondazione Alinari per la Fotografia is based on A letter as a focus. A stands for Alinari and is an abstraction of a camera lens. The form is a container in which the photos of the huge historical archive can be shown. All the items are designed with this concept. It is mainly a black and white brand, with a 3 colour secondary palette taken form the daguerreotype photos.

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New HQ New Rules

The task was to create a visual identity for a new set of rules on office behavior in Telekom's new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. As a solution a very Clean Yet Playful design was created to promote these ideas and to evoke an instant emotional reaction in the viewer.

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Anti Crime

This TV series is adapted from real events, and justice forces open the curtain of underworld forces. The poster is inspired by the story itself and conveys the core content with the help of suggestive information. The concept poster uses white pigeons and black crows to metaphorize and imply the power of justice and expose the decadent dark forces.

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