Design OF

akomi

Logo And Launch Campaign

Monday, 11 May 2026

Italian Capital of Culture 2023

One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.

tang kuaiyu

Logo

Sunday, 10 May 2026

Tongming Vision Correction

Tongming Vision Correction is a logo created for a vision correction center for young people and children. The name Tongming means pupil and bright, so the pupil is used as the main design element. Three pupils with different degrees of clarity are arranged in a sequence that shows the correction process from blurred to clear. The logo is applied to business cards, notepads and posters. The business cards and the casual set are printed on special paper, while the posters use outdoor photographic materials.

HE LIU

Corporate Identity

Saturday, 9 May 2026

Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

Deborah Avila

Branding

Friday, 8 May 2026

Black Beans

When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.

Updesign

Signage System

Thursday, 7 May 2026

KK-Park

KK-Park is a signage system for a cultural and leisure block in Yancheng, China. The site, a former playground, was renovated as a place for cultural exchange between China and South Korea. The design reinterprets Korean elements, including the ribbons of traditional Korean costume, the traditional color scheme known as Obangsaek and the strokes of Korean characters. The signs follow the belt-like loop of the site. Tall wayfinding signs stand near each entrance to guide visitors. The boards are made of bent stainless steel, prefabricated and installed on site.

Updesign

Signage System and Environmental Graphic

Wednesday, 6 May 2026

Eastern Seawall

Eastern Seawall is a signage system designed for a coastal promenade in Dapeng Peninsula, Shenzhen, China. Six separate sections along a 32 kilometre shoreline are linked by one unified visual language. Signboards, site maps and ecology introductions are placed along roads and entrances. Arrows shaped by tidal flow give clear guidance. The boards are made of anti-corrosion merbau hardwood with a steel cross bracing skeleton. Modular structures allow flexible assembly on seawalls, steps, slopes and reefs, and reduce wind loads in a salty and humid climate.

Design OF

Italian Capital of Culture 2023

Tongming Vision Correction

Tibet Shannan

Black Beans

KK-Park

Eastern Seawall

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Italian Capital of Culture 2023

Tongming Vision Correction

Tibet Shannan

Black Beans

KK-Park

Eastern Seawall

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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PATRONS

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