Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Gensyn Intellectual Property

This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn", it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a "Shield", highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.

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We Belong Here

We Belong Here is an interactive exhibition branding concept for Otis Design Week that encourages cross-cultural collaboration. Through customized tops, students can express their identities, foster communication, and build a community that transcends language and cultural barriers. This tool promotes inclusivity and equality, making it a valuable addition to any educational program.

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Artsmuzeum

ArtsMuzeum is an artistic modern online gift shop connects the past and present to share the same world. The brand is dedicated to preserving exquisite, historical moments in time, making arts more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.

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Intangible Heritage

Intangible cultural heritage is deeply rooted in ethnic people. Pipa art, Longquan celadon and Zigong Lantern Festival are important representatives of China's intangible cultural heritage. Drawing a series of illustrations through computer technology creatively inherits and displays the essence of traditional culture, and brings intangible heritage into the public's field of vision. The combination of computer technology and intangible cultural heritage has the advantages of creativity and application. The works are publicized and inherited in a way that conforms to modern aesthetics.

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Parametric Generation

The design uses parametric technology for architectural and town design and generates buildings with regional characteristics through Gh and can be quickly modified. This technology avoids manual drawing and only needs to input some building parameters to generate it. Moreover, the designer can make secondary modifications to the generated building to enrich the design details and ensure the design style statistics and efficiency. The design is an attempt to apply parametric technology to urban planning.

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Snow Peak

Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

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