Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Animated Koopmans Logo System

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

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Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

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We Belong Here

We Belong Here is an interactive exhibition branding concept for Otis Design Week that encourages cross-cultural collaboration. Through customized tops, students can express their identities, foster communication, and build a community that transcends language and cultural barriers. This tool promotes inclusivity and equality, making it a valuable addition to any educational program.

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Parametric Generation

The design uses parametric technology for architectural and town design and generates buildings with regional characteristics through Gh and can be quickly modified. This technology avoids manual drawing and only needs to input some building parameters to generate it. Moreover, the designer can make secondary modifications to the generated building to enrich the design details and ensure the design style statistics and efficiency. The design is an attempt to apply parametric technology to urban planning.

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Master Ji Gong

It's a movie trailer poster designed for a 2021 Chinese animated fantasy adventure film Master Ji Gong, directed by Liu Zhijiang and Qiao Yu. Inspired by Zhao Zhixin, a poet of the Qing Dynasty, Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud, Chinese ink has been extensively used in order to accurately capture the romantic charm of the dragon and the deity in the movie, and relationship between the monk and dragon, the beauty of ambiguity, the connotation deeply rooted in as well.

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Virtual and Reality

Virtual and reality are antonyms. By dismantling the font strokes and using the tools used in the design as the structure of the font, it reflects the conflict between abstraction and reality in the design work process, but will eventually find its own positioning and goal. This is an interpretation of the virtual and real visual image design exhibition of the design creation process.

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