Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Italian Capital of Culture 2023

One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.

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Tongming Vision Correction

Tongming Vision Correction Center is a national chain organization specializing in correcting the vision of young people and children. The logo name of Tongming means pupil and bright in English and therefore, the pupil is adopted as the main design element. Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. The overall design of the logo is novel, easy to identify, and has a strong visual impact.

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Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

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Black Beans

When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.

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KK-Park

Located in the China-South Korea (Yancheng) Industrial Park, the site of a former playground, after renovation, was restored to a Sino-Korean cultural exchange leisure block. The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.

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Eastern Seawall

The Eastern Seawall project was to connect 6 areas visually by unified signage systems, creating a unique experience for visitors to enjoy native features and vitality. While avoiding intrusive design, designers took "reading on the way" as a main design concept. It provides visitors with a fresh, interesting, and complete experience to read information, such as signboards, site maps, and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.

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