Design OF

Sejong Center

Identity Renewal

Sunday, 21 April 2024

Sejong Center Rebranding

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

Jonathan Nacif de Andrade

Branding Project

Saturday, 20 April 2024

Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

　KiyokaYamazuki

Calendar

Friday, 19 April 2024

Japanese Kumano Kodo

There are many old roads in Japan such as Oshu Highway, Tokaido, Sanyo Highway, Kumano Kodo, Nagasaki Highway, and Minoji. With these themes, the designer has created a colorful corporate calendar. A colorful calendar with local festivals and culture as a motif. Among them, Kumano Kodo has been used as a pilgrimage to Kumano since around 908 and is still used by people today. It is a UNESCO World Heritage Site.

Wu yao

Illustration Series

Thursday, 18 April 2024

Chang'an Still

Ancient China's Xi'an was called Chang'an Xi'an. In the Chang'an Still Illustration Series, designers envision the reappearance of the scenes recalling the stories that happened in the magical land in ancient times. Look at the Big Wild Goose Pagoda in the distance, feel the city that never sleeps at night, see the magnificent Daming Palace, see the ancient city wall with a sense of story, and there are so many scenic spots people can't wait to see. The illustration series is filled with the infinite charm of Xi'an.

Mauro Chiarella and Veizaga-Gronda team

Assembly Pavilion

Wednesday, 17 April 2024

Flexo InForm

Flexo InForm is an assembly pavilion derived from an innovative design processes oriented to geometric-material performance. The process developed begins with the parametric discretization of a complex geometry inspired by the weaving of natural fibers typical of the Argentine Littoral region. Simulation algorithms use active bending behavior as a design tool applied to structures that base their geometry on the elastic deformation of laminar elements. The result is a low-cost mono-material pavilion, self-supporting, adaptable to any terrain topography, low weight and fast assembly.

Michelle Poon

Conceptual Exhibtion

Tuesday, 16 April 2024

Muse

Muse is an experimental design project studying the musical perception of the human through three installation experiences which provide different ways to experience music. The first is purely sensational using thermo-active material, and the second display the decoded perception of musical spatiality. The last is a translation between music notation and visual forms. People are encouraged to interact with the installations and explore the music visually with their own perception. The main message is that designers should be aware of how perception affects them in practice.

Design OF

Sejong Center Rebranding

Evoluwe

Japanese Kumano Kodo

Chang'an Still

Flexo InForm

Muse

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Sejong Center Rebranding

Evoluwe

Japanese Kumano Kodo

Chang'an Still

Flexo InForm

Muse

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