Design OF

Sejong Center

Identity Renewal

Monday, 23 October 2023

Sejong Center Rebranding

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

Lia Jiyun Kim

Corporate Identity

Sunday, 22 October 2023

We Belong Here

We Belong Here is an interactive exhibition branding concept for Otis Design Week that encourages cross-cultural collaboration. Through customized tops, students can express their identities, foster communication, and build a community that transcends language and cultural barriers. This tool promotes inclusivity and equality, making it a valuable addition to any educational program.

Ruud Winder

Corporate Identity

Saturday, 21 October 2023

Animated Koopmans Logo System

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

Jonathan Nacif de Andrade

Branding Project

Friday, 20 October 2023

Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

Deborah Avila

Branding

Thursday, 19 October 2023

Black Beans

When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.

Jijing Ju

Illustration

Wednesday, 18 October 2023

Ancient Village

Lijiang Ancient City is a cultural and tourism treasure with diverse cultural heritage. Through the computer drawing of the ancient city series of illustrations. Creatively inherit and spread the ancient city culture, and bring the traditional cultural heritage into the public view and modern life. The combination of national style illustration and ancient city culture has creativity, nationality and inheritance of the times, which can better convey the natural and cultural heritage to the people of the new era in a new way.

Design OF

Sejong Center Rebranding

We Belong Here

Animated Koopmans Logo System

Evoluwe

Black Beans

Ancient Village

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Sejong Center Rebranding

We Belong Here

Animated Koopmans Logo System

Evoluwe

Black Beans

Ancient Village

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER