Design OF

Villa Sorra

Villa Sorra is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants' hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.

Kanji

The Kanji shapes and strokes represent the initial state and infinite existence of the surroundings. Inspired by the brushstrokes of Chinese calligraphy, the study of contextual ideas, the blend of styles, and cultural attention, the inclusive mentality of the spaces in between the shapes conferred by the strokes shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy. Each poster is made out of a combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionism.

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

Archadia

The Archadia logo is designed to inspire stability and dynamism according to the mission of the brand. The letter A, here understood as the initial letter of the brand name, was designed starting from the elementary geometry of a triangle, the static form par excellence in architecture, but also recalls the main concepts of academy, architecture and also "abitare" (living in Italian). The chosen blue color finally defines the institutional and academic role of the brand, but also the colors and reflections of the Venice lagoon water, where Archadia Academy has established its headquarters.

Wind Art Museum

Shenzhen Jiangangshan Hill Park

Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.