Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Huatu

The striking simplicity of the logo mark makes it easy to remember. The two letters ‘Hua’ and ‘Tu’ overlap, highlighting their common denominator, the letter ‘u’. Amplifying this letter ‘u’ interestingly resembles a book (the essence of the business). To further stress the attributes of the industry, the designer applied the shape of a Chinese thread-bound book in the visual application, reflecting a strong sense of Chinese culture and form. Overall, this training brand adopted a visual system which both brings new energy and expression, but also provides a sense of authority.

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Glow

Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!")

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Pain and Suffering

This design explores suffering in different layers: philosophical, social, medical and scientific. From my personal point of view that suffering and pain comes in many faces and forms, philosophical and scientific, I chose the humanization of suffering and pain as my basis. I studied the analogies between symbiotic in nature and symbiotic in human relations and from this research I created characters that visually represent the symbiotic relations between suffer and the sufferer and between pain and the one in pain. This design is an experiment and the viewer is the subject.

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Amaranto Restaurant

Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile. The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like. The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them.

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Emar Batalha- 10 years of design

The catalog celebrating jeweler Emar Batalha’s ten years in design presents a contemporary vision that encompasses gemstones, design and jewelry. The creation includes the perennial vision of art. In fifty years or more the book will exist as proof of the art and design created in the first quarter of the twenty-first century. The book and its wooden case will be in perfect state. They will be live witnesses of our times. The use of textures, contrasts and materials will give the reader a truly timeless feeling that digital reproduction cannot exploit.

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calendar 2013 “ZOO”

The ZOO is a paper craft kit for making six animals, each serving as a two-month calendar. Have a fun-filled year with your “little zoo”! Life with Design: Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of “Life with Design”.

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Legendary designers and their award-winning works.

Design Legends are extremely famous designers who make our World a better place with their good designs. Discover legendary designers and their innovative product designs, original art works, creative architecture, outstanding fashion designs and design strategies. Enjoy and explore original design works of award-winning designers, artists, architects, innovators and brands worldwide. Get inspired by creative designs.

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