Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Paul Robb
Brand System and Campaign
Wednesday, 19 July 2023

Branding Accademia of Perugia

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

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Toby Ng Design
Packaging
Tuesday, 18 July 2023

New World Face Masks

Under The Artisanal Movement of New World Development, Love Without Borders is a Create Shared Value global initiative formed to combat the COVID-19 outbreak with Made in Hong Kong face masks. Homage to its founder Adrian Cheng, CEO of NWD, the Love Without Borders visual identity is fronted by a stylised "A", simplified from The Artisanal Movement logo. The packaging is comprised of a variety of different colorways designed to ensure clarity of information and ease of understanding while instilling the initiative's positive mission.

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Karen Cuthbert
Corporate Identity
Monday, 17 July 2023

Wolffstrunk

Graphic reduction and precision characterize the visual identity of the brand Wolffstrunk. The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark follows the trend towards a simplified use of forms. The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation.

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Qin Zhen
Innovation Brand of Chinese Culture
Sunday, 16 July 2023

Today Happiness

"Xi" has been the Chinese culture of congratulation, especially for the most important things in life, such as marriage. We put forward the brand proposition of "everything should be celebrated and everything should be happy" in the form of Chinese poetry, which means "life is full of joy, live with openness". The brand design extracts ancient Chinese elements, such as color, architecture and philosophy. Tonal with tradition red and the contrasting color with tide blue give priority to. Three product series, video, music and web together present brand.

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Myrthe Koppelaar
Brand Identity
Saturday, 15 July 2023

De Toren

The service and product preperation standards of The Toren along with the company name, which refers to the city church, were an inspiration to the designer Myrthe Koppelaar to implement the upwards geometric shapes into the design. The geometric shapes take formation of a shield because she wanted to break the mould Cafeterias, by developing a logo that emphasised the standards and quality, rather than meeting the design type associated with the industry.

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Fabrizzio Mendez
Place Branding
Friday, 14 July 2023

Curridabat Ciudad Dulce

The design emerges from the vision of the local government called Ciudad Dulce (Sweet City); its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Hence, it is from nature that this liquid brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment, just like honeycombs. These patterns support a flexible, vivid and easily identifiable visual system that helps the brand connect with a wide variety of audiences with which it interacts.

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Design OF features generative and parametric designs together with original graphic design works.

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