Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Anti Crime

This TV series is adapted from real events, and justice forces open the curtain of underworld forces. The poster is inspired by the story itself and conveys the core content with the help of suggestive information. The concept poster uses white pigeons and black crows to metaphorize and imply the power of justice and expose the decadent dark forces.

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New World Face Masks

Under The Artisanal Movement of New World Development, Love Without Borders is a Create Shared Value global initiative formed to combat the COVID-19 outbreak with Made in Hong Kong face masks. Homage to its founder Adrian Cheng, CEO of NWD, the Love Without Borders visual identity is fronted by a stylised "A", simplified from The Artisanal Movement logo. The packaging is comprised of a variety of different colorways designed to ensure clarity of information and ease of understanding while instilling the initiative's positive mission.

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Branding Accademia of Perugia

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

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Fondazione Alinari

Visual Identity System for Fondazione Alinari per la Fotografia is based on A letter as a focus. A stands for Alinari and is an abstraction of a camera lens. The form is a container in which the photos of the huge historical archive can be shown. All the items are designed with this concept. It is mainly a black and white brand, with a 3 colour secondary palette taken form the daguerreotype photos.

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Sixtieth Anniversary

Jocelyn Shi designed this series of posters to celebrate the 60th anniversary of the School of Design at Jiangnan University. The advanced teaching methods and design consciousness pursued by the School of Design are presented in the form of 2D graphics and 3D rendering. The changing 3D graphics in the poster represent both the School of Design (Logo) and the sixtieth anniversary celebration.

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Underforest: Select

The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products. The branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy.

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