Design OF

Rare Proportions

Inspired by Brazilian nature, these posters explore the possibilities of the Golden Ratio when applied to graphic design, thus representing the diversity of fauna and flora in Brazil through symbols and illustrations. The different techniques used here are based on Phi calculations (1.618) for the creation of guides, hierarchy and elements that make up the pieces.

Ten

The design is a campaign for Kingston University's Fashion show event. The photography for this campaign is done by creating 'X' marks by on a model's body which indicates the symbolism of clothes on one's body. 'X' also indicates the tenth anniversary of the fashion school of Kingston university. E-vite was sent to all the guests and posters and brochures were displayed in the Design Museum of London.

Volkswagen Lookbook 3

Cells

On July 19, 2017, PIY built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and they named it "Cells". The nodes are designed as the hand-turned thread tenon and straight tenon, which is summarized as "East Tenon & West Mortise". You will find their products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.

Silk Royalty

The objective of the branding process is to place the brand in the high-end category by taking a look and a feel of adapting to the global trends in makeup and skin care. Elegant in its interior and exterior, offering clients a luxurious getaway to retreat to self care leaving renewed. Successfully communicating the experience to the consumers was embedded in the design process. Therefore, Alharir Salon has been developed, expressing femininity, visual elements, opulent colors and textures with attention to the fine details to add more confidence and comfort.

Lei Shing Hong Forest Food Court

Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.