Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Marina Pufleanu

In 2018 Enhance was contracted by Romanian Fashion Designer Marina Pufleanu to participate in the complete brand development of her new tailored-made women fashion brand. The goal of the identity development process was to place the brand in the high-end segment by imprinting a premium look and feel adapted to the contemporary trends in fashion. Finding inspiration in French Fashion Boutiques and in the portfolio of famous photographer Norman Parkinson, the Enhance team successfully developed and imprinted a design direction based on the fusion between modern and traditional.

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Jungle Society

Jungle Society was built on a foundation of female empowerment and diversity. This is visually translated into an extroverted and colorful brand identity. A base of cobalt blue and gold is combined with 4 poppy colors based on tropical flowers and fruits, aiming for an accurate mix of Jungle and Society. All items are mixed randomly creating a set of combinations as diverse as the women they're made for. All packaging and print materials are produced with high quality materials & finishings.

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The Begginning

The reticle is a system that generates modular books with a double reading. Every form applied to a modular grid allows us to generate books that are first read in a linear way and then unfold generating the form. The Begginning consists of a folding book submitted to a modular grid that parody based on the process of the Big Bang the origin of a new universe. The Begginning is a continuation of the Modular Readings project that studies the formation of book-suits based on a Codex of s.XV. Adwars: Vegap, Help Artistic Creation, 2016, Spain. Selected: Young Creators, 2017, Spain.

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Science is O2

O2 was developed to bring the joy and mystery of science to students and uses its cover design to immediately illustrate that purpose. O2’s symbol highlights the brand’s place in Korean science education by employing consonants from the Korean alphabet. The symbol is applied to the same location on all textbook covers to present O2’s identity with both consistency and continuity. As a result, this identity is conveyed by various other promotional products carrying the symbol for O2 customers.

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Pretty Little Things

Pretty Little Things explores the world of medical research and the intricate imagery that is seen under the microscope, re-interpreting these in to modern abstract patterns through the blasts of a vibrant fluro colour palette. Over 250 metres long, with over 40 individual artworks it is a large scale installation which presents the beauty of research to the public eye.

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Cairo Jazz Fest

This is the official poster of the 2018 Cairo Jazz Festival; which was designed and illustrated by Egyptian artist Tarek Abdelkawi to celebrate its 10th round. The poster, which was created using a mixture of traditional and digital tools, was used to promote the event both in print and through digital media. Abdelkawi’s approach was to create an image that communicates the festival’s roots and identity to the international scene while still seeming interesting to its local audience who can easily disregard the use of ancient Egyptian motifs and symbols as redundant.

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