Design OF

Coreintive

Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. Firstly, Coreintive give shape to directions the brand views and found the brand's identity through varied eyes and questions such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, Coreintive put the brand's original core into the language of design, and complete brand communication design to let communicate with the world.

C'YiShu

Dominated by architectural interior design, it combines piano education with the concepts of Ruler and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture. The designer has finished the customization of the unique symbol for the project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to remember and spread.

Volkswagen Lookbook 3

Silk Royalty

The objective of the branding process is to place the brand in the high-end category by taking a look and a feel of adapting to the global trends in makeup and skin care. Elegant in its interior and exterior, offering clients a luxurious getaway to retreat to self care leaving renewed. Successfully communicating the experience to the consumers was embedded in the design process. Therefore, Alharir Salon has been developed, expressing femininity, visual elements, opulent colors and textures with attention to the fine details to add more confidence and comfort.

FIL

FIL is a fashion design collection of brand space, selling a variety of interesting and design items. FIL means "line" in French. It is materialized, emotionless, and inclusive. It can be the most basic component of thousands of aesthetics, but it does not exist independently. When designing the brand image logo for it, designers run through the "line" in the middle of the three fonts. It allows the concept of the brand to be presented realistically and at any time through varying lengths.

Lei Shing Hong Forest Food Court

Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.