Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

SAIB Intimate Cosmetic

Launched in South Korea, a society remaining surprisingly patriarchal and conservative, a sexual wellness brand SAIB was initiated to tackle the entrenched cultural taboos around female sexuality. The brand "SAIB" is an inversion of the word "BIAS", signaling an overturning of the gender bias. To destigmatize negative perceptions around women exercising sexual agency, SAIB products—condom, lubricant, and cleansing wipe—are designed to resemble cosmetic brands, so that women feel comfortable and proud to carry and use them without any shame or stigma.

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Long Live Brunello

Designed for a showcase of vintage wines held in Montalcino (Italy), the logo of Long Live Brunello recalls the world of oenology with a symbol in this field: a glass of red wine generated by two ribbons that wrap in a spiral rising upwards evoking the image of the beverage shaked inside the goblet by sommeliers to grasp its essence and its aroma, but also the time spent for aging it. Also the color, a brown ruby red, selected from the true tone of aged wine, recalls its characteristic.

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Vis a Vis Season 3

Two years after the cancellation of the spanish series Vis a Vis (Loked up) in a FTA Channel, FOX Spain decided to create a brand new third season. The objective of this poster campaign was to reactivate the fan conversation in social media creating a new visual identity based on the series icons giving to the series fans a new way to connect with the series.

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Horticultural Expo 2019

The Beijing Expo 2019 is an A1 world horticultural exposition which has been approved by the International Association of Horticultural Producers and the Bureau International des Expositions, held by the Chinese government and sponsored by the Beijing Municipal Government. We provide the logo and visual identity system for the event.

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Picglaze Sample Book

Picglaze prints photos, but finishes them with something out of the ordinary. They print on versatile and different materials, with the rigidity of the formats as a main element. The challenge of the design for Estudio Maba was to make the most of these qualities relevant on the result. Since the materials are rigid they can be sustained and form a composition. As such a sculpture with different colors and thicknesses. A product sample book that becomes a piece itself. A decorative object, further than a catalogue, this piece is volumetric design nice to see, touch and feel.

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Mosaic Portrait

The art film "mosaic portrait" was released as a concept poster. It mainly tells the story of a girl who was sexually assaulted. White usually has the metaphor of death and the symbol of chastity. This poster chooses to hide the message of "death" behind a girl's quiet and gentle state, so as to highlight the stronger emotion behind silence. At the same time, the designer integrated artistic elements and suggestive symbols into the picture, causing more extensive thinking and exploration of film works.

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