Design OF

25AH Design Studio AB

Brand identity

Thursday, 27 April 2023

Haymarket

Haymarket By Scandic is a luxury hotel located in Stockholm, Sweden. The entrance from the Haymarket Square welcomes everyone to step into a 1920’s era of optimism and elegance. The building dates back to the early 20th century and was previously home to PUB, an old department store where Greta Garbo used to work before moving to Hollywood. The brand identity for Haymarket is both timeless and modern. Luxurious materials are mixed with classic and contemporary typography. The hotel is also home to several restaurants and a café, all with unique identities.

Katsumi Tamura

Calendar

Wednesday, 26 April 2023

Calendar 2018 “Windmill”

The Windmill is a windmill-shaped papercraft calendar. Follow the guide to assemble the pieces and replace the blades every four months. The assembled blades even rotate! Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of Life with Design.

Katsumi Tamura

Calendar

Tuesday, 25 April 2023

365 Voices

365 Voices is a daily calendar that was created in commemoration of the 20th anniversary of goo portal site. It shows thoughts to users or attitude to work everyday sheet gathered from all employees. Beside it includes appendix to goo's history at the end of the book. It is a simple structure that self-stays with its thickness. We aimed for a special gift that functions as a tool to unify the thoughts of employees beyond division and company history.

Katsumi Tamura

Calendar

Monday, 24 April 2023

Calendar 2016 “Park”

The Park papercraft kit is easy to assemble. No glue or scissors needed. Assemble the bicycle, bench and animals by fitting together parts with the same mark. Each piece is a two-month calendar. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of Life with Design.

Leong Huang Zi

Illustration

Sunday, 23 April 2023

Topology

Topology is a series of black & white hand sketches by Huang Zi (the artist) that explores the imaginative topography of various landscapes and people's relationships with them. Because on every inch of every terrain, there is life. It is a diary of sorts to capture the stories of his various travels to faraway places. Documenting journeys through an artistic rendition is a historical way to celebrate the places that others call home. Huang Zi is bringing this art form to the digital age via an online gallery and social media.

Estudi Ramon Carreté

Typography project

Saturday, 22 April 2023

Reflexio

Experimental typographic project that combines the reflection on a mirror with paper letters cut by one of its axis. It results in modular compositions that once photographed suggest 3D images. The project uses magic and visual contradiction to transit from digital language to analog world. Construction of letters on a mirror creates new realities with reflection, which are neither truth nor falsehood.

Design OF

Haymarket

Calendar 2018 “Windmill”

365 Voices

Calendar 2016 “Park”

Topology

Reflexio

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Haymarket

Calendar 2018 “Windmill”

365 Voices

Calendar 2016 “Park”

Topology

Reflexio

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER