Design OF

Takahiro Eto

Brand Identity

Tuesday, 10 January 2023

Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

Martin Reznik

Furniture Illustrations

Monday, 9 January 2023

Before the Midnight Hour

A series of black and white illustrations commissioned by Marc Krusin and featuring his most prominent furniture designs for Knoll and Desalto. Inspired by comics and noir cinema, the project breaks the conventions of furniture illustration by bringing narrative to the scenes, use of exaggerated perspective and a moody noir aesthetic. The lack of human presence and scattered objects add an element of mystery and suspense to the story, while the protagonist is revealed in a surprise ending. All images were drawn digitally in Adobe Photoshop using Wacom Cintiq tablet.

Akihito Shimizu

Branding

Sunday, 8 January 2023

Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

Ruis Vargas

Branding

Saturday, 7 January 2023

Dona Vitamina

The Dona Vitamina logotype is the representation of a timeless woman: a fun lady from the english Victorian era who allows herself total relaxation when drinking juice. She is owns her desires and her decisions, because "dona" is owner in portuguese. To enhance this characteristic of female empowerment in the brand, several other graphic representations of "dona" were created: girls and women of all ethnicities on communication materials, composed of illustrations, balloons with fun phrases and colors, showing a set of multiple feminine facets.

Meng Shenhui

Type Design

Friday, 6 January 2023

Cloud Mountain Type

The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: “ You cannot recognize the shape of a mountain when you stand on it.” When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.

Paul Robb

Type Specimen

Thursday, 5 January 2023

SP Saffron Grotesk

Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.

Design OF

Better Bodies Hi

Before the Midnight Hour

Terra

Dona Vitamina

Cloud Mountain Type

SP Saffron Grotesk

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Better Bodies Hi

Before the Midnight Hour

Terra

Dona Vitamina

Cloud Mountain Type

SP Saffron Grotesk

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER