Designwise, I-O-U uses 3D simulation software to create parametric models, similar to the style with which Zaha Hadid won over the world of architecture. Materialwise, I-O-U presents exclusive items in titanium with 18ct gold logos. Titanium is hottest in jewelry, but hard to work with. Its unique qualities make the pieces not only very light, but give a possibility to make them almost any color of the spectrum.
The key visual takes elements from bicycles and tools,and emphasises their mutual relationship,using creative images that explore their symbiotic nature,to express the quintessence of IBDC - unfettered inspiration.As regards the different applications of the key visual, the same creative concept was systematically adapted for each kind of media.For example:online brochures, posters, magazines, medals, etc, each conformed to the brand identity and through the multitudinous design combinations of different bicycles with different tools, thus it maintained a coherent brand image.
Inspired by the hair structures occur in nature at different scales with multiple functionalities, Cilllia looks at new ways of 3D printing dense hair on flat and curved surfaces. It allows users to design and generate hair geometry at 50 micrometer resolution and assign various functionalities to the hair, such as mechanical adhesion property; new passive actuation and touch sensing on a 3D printed artifact. The project envisions a future where physical materials’ properties and functions, whether eletrical or mechanical can be encoded in the material fabrication process directly by users.
Creating a new Brand Identity called as "AO Fish Market" which embodies the spirit that drives into the atmosphere of traditional and artisanal Japanese style with trustworthy quality of fish, seafood and service. The brand name "AO" is come from the pronunciation of this character meaning "blue" in Japanese language.
“Techo” means “notebook” in Japanese, which brings out the unique properties of this calendar. With its foldable structure, this design can function as both a desktop calendar and a handy notebook, depending on how it is folded. Additionally, the foldable structure acts as a cover when it is closed, making it an immediate gift item with no extra packaging is required. Dates and global public holidays are indicated on the content pages, along with some fast facts about the firm in order to promote the company’s brand directly to the users.
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