Design OF

Cansu Dagbagli Ferreira

Branding

Wednesday, 29 November 2023

Ecohiny

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

Wu yao

Illustrations

Tuesday, 28 November 2023

Trip of Tea

The two illustrations combine the two routes of tea transportation in China's history, namely the "Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.

Meng Shenhui

Brand Identity

Monday, 27 November 2023

Remaking Art

The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.

Wu yao

Illustrations

Sunday, 26 November 2023

Dream Collection

This project is an illustration for GeziWo Park. The whole illustration is divided into three different styles parts. How to unify the styles of the picture is the challenge of project. Taking "Night of Fantastic Animals" as the first part, the moonlight illuminates the mysterious forest, with many birds flying through it. The huge light source breaks the tranquil scene, as if it is the key to a fantasy journey. The second part is "Dream", with many colors covering the whole picture, The mermaid elves are swimming in the blue ocean.

Kan Zhao

Brand Identity

Saturday, 25 November 2023

Ant Digital

As an important brand of Ant Group, Ant Technology invests over 20 billion RMB each year in technological research and development. It is necessary to have a logo and visual identity with clear recognition and rich brand connotation. After the brand was launched, it gained high recognition from Ant Group, the brand owner, as well as positive reviews from the industry and communications field.

Kan Zhao

Event Visual Communication

Friday, 24 November 2023

Taishun Creative Design Competition

This is a visual identity design for the 2022 Zhejiang Taishun County Cultural and Creative Design Competition. Taishun is known for its rivers, people use a unique transportation method called DingBu. Based on the concept, the artwork extends several sets of 3D lines, symbolizing the connection between Taishun and the outside world, also the connection between tradition and the future. The design showcases a different urban image of Taishun and turns the match into a locally iconic cultural event.

Design OF

Ecohiny

Trip of Tea

Remaking Art

Dream Collection

Ant Digital

Taishun Creative Design Competition

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Ecohiny

Trip of Tea

Remaking Art

Dream Collection

Ant Digital

Taishun Creative Design Competition

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