Design OF

tang kuaiyu

Logo

Tuesday, 31 October 2023

Tongming Vision Correction

Tongming Vision Correction Center is a national chain organization specializing in correcting the vision of young people and children. The logo name of Tongming means pupil and bright in English and therefore, the pupil is adopted as the main design element. Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. The overall design of the logo is novel, easy to identify, and has a strong visual impact.

YITONG CREATIVE

Movie Poster

Monday, 30 October 2023

Master Ji Gong

It's a movie trailer poster designed for a 2021 Chinese animated fantasy adventure film Master Ji Gong, directed by Liu Zhijiang and Qiao Yu. Inspired by Zhao Zhixin, a poet of the Qing Dynasty, Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud, Chinese ink has been extensively used in order to accurately capture the romantic charm of the dragon and the deity in the movie, and relationship between the monk and dragon, the beauty of ambiguity, the connotation deeply rooted in as well.

Updesign

Signage System and Environmental Graphic

Sunday, 29 October 2023

Eastern Seawall

The Eastern Seawall project was to connect 6 areas visually by unified signage systems, creating a unique experience for visitors to enjoy native features and vitality. While avoiding intrusive design, designers took "reading on the way" as a main design concept. It provides visitors with a fresh, interesting, and complete experience to read information, such as signboards, site maps, and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.

Updesign

Signage System

Saturday, 28 October 2023

KK-Park

Located in the China-South Korea (Yancheng) Industrial Park, the site of a former playground, after renovation, was restored to a Sino-Korean cultural exchange leisure block. The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.

Lu Zhao

Experimental Fonts

Friday, 27 October 2023

Hexagram

The concept of the Hexagram is expressed in the visual language by combining the hexagram and the five seasons and six stars observation method with the modern design language. The sixty-four diagrams produced by the hexagram are presented in the form of geometric lines to visually convey their connotation and give modern significance and ideas to the hexagram. Through the standardized design of traditional talismans and the association with the divinatory symbols, the changes in the elements of yin and yang will form a new expression of the divinatory symbols.

Lu Zhao

Information Visualization

Thursday, 26 October 2023

Colorful Cloths

The theme of the work is selected from the glorious history of China's textile industry system from scratch to prosperity, aiming to sort out the development process and characteristics of China's textile industry through information visualization and feel the vitality of China's textile industry. The disordered and complicated information is transformed, deconstructed, and organized by using reasonable visualization methods to guide the viewer to the main information, forming a meaningful and easily understood and disseminated information hierarchy.

Design OF

Tongming Vision Correction

Master Ji Gong

Eastern Seawall

KK-Park

Hexagram

Colorful Cloths

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Tongming Vision Correction

Master Ji Gong

Eastern Seawall

KK-Park

Hexagram

Colorful Cloths

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER