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MetaThink 根元咨询

Financial Services

Friday, 11 August 2023

CZ Bank Logo and Visual Identity

CZ bank is one of 12 nation-wide joint-stock commercial banks in China，headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.

chuanyu zhang

Logo and Brand

Thursday, 10 August 2023

Cooked Tree Meat Skewers

Help the brand communicate a more accurate restaurant concept, a healthy restaurant. The visual elements are simple and powerful. The power of life of the tree is the business philosophy of the restaurant. In order to express the keyword "health", designers chose to use the big tree of life symbol as a visual element to combine the color of the brand with the tree to form the concept of "string". It conforms to both the name and the meaning.

Leonardo Bianchi

Corporate Identity

Wednesday, 9 August 2023

Global Peace Film Festival 2017

The designer highlighted the festival's creative with bright colors in order to bring emotion up and captivate the target audience. Art was the starting point, using multicultural images with a motif of a global union, carefully treated with hand-made artistic effects. This helped to build a consistent identity for all design applications, such as Advertising, Stationary and collateral pieces.

Lam Cheuk Yin

Raising Awareness

Tuesday, 8 August 2023

Foorigin

We eat every day. But when was the last time you ask: What is food? We as a consumer, seldom explore and consider the so-called food that we are eating. When it comes to the truth of food, media tends to highlight the bloody and disgusting scenes of slaughtering the animal in order to gain a deterrent effect, however, it is hard for the audiences to accept and the effect is temporary. With this situation, Foorigin uses a causal yet indirect method to raise people's awareness via a set of challenging perception poster and publications which depict the food productions of different species.

Mars Design Consultants

Food and Beverage Branding

Monday, 7 August 2023

Henshin

Henshin is a Japanese Restaurant in a five-star hotel brand in Jakarta, which is a contemporary dining experience with an edge. The design concept inspired by the restaurant name, Henshin which meaning to change or transform and it always appear in Japanese comics books. Introduce one of the most iconic Japanese dishes, Octopus and reform it into an abstract dancing tentacle. It is a self-explaining character of the restaurant theme, Transforming and Henshin.

Calix Wong

Corporate Identity

Sunday, 6 August 2023

812 Laundry

The design team rebranded the laundry company in a more stylish and modern way, washed out the traditional image of the laundry business. The new brand identity drives by a bold logo, consists of a moving washing machine. The design illustrates a concept of delivery plus laundry service. The moon inside the logo represents the night service of the brand. Supporting graphic and icons help illustrating all the services that the brand covers in a consistent identity. The image of the laundry brand becomes more interesting and easy to recognize.

Design OF

CZ Bank Logo and Visual Identity

Cooked Tree Meat Skewers

Global Peace Film Festival 2017

Foorigin

Henshin

812 Laundry

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CZ Bank Logo and Visual Identity

Cooked Tree Meat Skewers

Global Peace Film Festival 2017

Foorigin

Henshin

812 Laundry

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER