Design OF

Yu Feng

Campaign and Branding Design

Sunday, 21 April 2024

B-U

B-U is an awareness campaign composed by logo, posters, mail-outs, banner, and website. Created by Yu Feng, the concept is to encourage people to follow their own style by empowering individualities. The project utilizes a system based on remixing and collaging pieces together, referencing what is unique about each one of us. For example on the B-U logo the U will change randomly between 5 different 'U'. On the booklet, the design lets people create their own version of the U by flipping pages, etc. Yu approaches a modern design which unites to one concept - Your Personality, Your Style.

Kei Miyazaki

Environmental Graphic Design

Saturday, 20 April 2024

"THE KOGANEI" Koganei Civic Center

This is a public facility which has several functions such as large and small halls, lecture rooms and gallery etc. We are requested to introduce “something like Koganei city” into this building. We expressed shapes of park, river and spring water as a concrete form in the building based on the geographical features of Koganei city, filled with lush greenery and streams. A stage curtain for main hall is also designed by us as one of space components of this building, we selected “roads of Koganei city” for the motif of design.

U VISUAL COMMUNICATION

Visual Identity

Friday, 19 April 2024

IBDC-2014 Promotional Images

The key visual takes elements from bicycles and tools,and emphasises their mutual relationship,using creative images that explore their symbiotic nature,to express the quintessence of IBDC - unfettered inspiration.As regards the different applications of the key visual, the same creative concept was systematically adapted for each kind of media.For example:online brochures, posters, magazines, medals, etc, each conformed to the brand identity and through the multitudinous design combinations of different bicycles with different tools, thus it maintained a coherent brand image.

Dongdao Creative Branding Group

Logo and VI

Thursday, 18 April 2024

Cargo Club

Cargo Club is one of the most well-known night clubs in Beijing. It is practically a fusion of Chinese traditional music and pop music. After seven years in operation, Cargo Club had its grand comeback recently, and totally rebranded its identity. We pioneered a completely new brand image. As an entity, the logo looks like a five-pointed star, which is the very symbol of Beijing hard rock. From another point of view, the black/white light resonates with traditional Chinese painting, whereas the colored one indicates Western fashion.

JungWon Audrey Choe

Corporate Identity

Wednesday, 17 April 2024

AO FISH MARKET

Creating a new Brand Identity called as "AO Fish Market" which embodies the spirit that drives into the atmosphere of traditional and artisanal Japanese style with trustworthy quality of fish, seafood and service. The brand name "AO" is come from the pronunciation of this character meaning "blue" in Japanese language.

Kei Sato

Branding

Tuesday, 16 April 2024

Co-Creation! Camp

This is the logo design and branding for the event "Co-Creation! Camp", which people talk about local revitalization for the future. Japan is faced with unprecedented social issues such as low birthrate, population aging, or depopulation of the region. "Co-Creation! Camp" has created to exchange their information and help each other beyond the various problems for the people involved in the tourism industry. Various colors are symbolized every person's will, and it led many ideas and produced more than 100 projects.