Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Diversity

The Celebration of Diversity Fair happens every year in Medellín, Colombia and this piece was commissioned for the 2018 fair. The main theme is diversity and inclusion. With inspiration and research drawn from everyday life, this poster celebrates diversity with colors, textures and scale, depicting a multiple people hug that turns into a party in itself. It is a fun, colorful and entertaining composition, that enhances the differences in the characters through colors, clothing and objects. The image was used as the promotional image and transformed into merchandise for an all-age audience.

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Vis a Vis Season 3

Two years after the cancellation of the spanish series Vis a Vis (Loked up) in a FTA Channel, FOX Spain decided to create a brand new third season. The objective of this poster campaign was to reactivate the fan conversation in social media creating a new visual identity based on the series icons giving to the series fans a new way to connect with the series.

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Piedad

The idea for this keyart was to represent the return of a lead character as the hope and the villain as a hollow who controls everything, all inspired with an iconic classic represent of the piety. In order to prepare the audience to an epic Season Finale designers created in FOX a Key Art Concept that links directly with the plot of our series Vis a Vis Season 4 (LockUp Season 4). “No mercy”, inspired by The Piety and shows the lead characters representing the glorious ending we are waiting for.

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Malamadrear Campaign

Link to ‘El club de las Malas Madres’ (Bad Mum’s club) FOX Life empower the mother's role in our society. In this line, we created the concept 'malamadrear' ('bad mum behaviour') that means enjoy your life without give up nothing. Malas Madres and FOX Life is a robust alliance to raise awareness of unstoppable women social movement.

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Buoy Health

The healthcare industry wasn’t keeping pace with technological change. Buoy, an AI-assisted symptom-checker, changed that with their free, easy-to-use app. It not only identified with 97% accuracy what was making you sick, but it recommended what to do next and where to go for help. The real challenge was in changing consumer behavior and mindsets regarding online medical support. The visual identity ripe with rounded, human forms and free-flowing line illustrations helps to convey the softer side of healthcare that carried the user along the journey to health.

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Auer Signal

Auer Signal is one of the biggest producers of high-quality signalling equipment. The former design did not reflect this quality. So a minimalistic visual language with a new Logo, high-quality photography, a new website and printed selling material were created. The history of Auer Signal were also an important aspect at the development of the new visual identity. The company exists since 1910. The Logo Mark for example is inspired by a fan, an old product of Auer Signal.

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