Design OF

Sejong Center

Identity Renewal

Thursday, 23 November 2023

Sejong Center Rebranding

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

tang kuaiyu

Logo

Wednesday, 22 November 2023

Tongming Vision Correction

Tongming Vision Correction Center is a national chain organization specializing in correcting the vision of young people and children. The logo name of Tongming means pupil and bright in English and therefore, the pupil is adopted as the main design element. Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. The overall design of the logo is novel, easy to identify, and has a strong visual impact.

　KiyokaYamazuki

Calendar

Tuesday, 21 November 2023

Japanese Kumano Kodo

There are many old roads in Japan such as Oshu Highway, Tokaido, Sanyo Highway, Kumano Kodo, Nagasaki Highway, and Minoji. With these themes, the designer has created a colorful corporate calendar. A colorful calendar with local festivals and culture as a motif. Among them, Kumano Kodo has been used as a pilgrimage to Kumano since around 908 and is still used by people today. It is a UNESCO World Heritage Site.

Wei Sun

Brand Identity

Monday, 20 November 2023

Mohanii

Mohanii is a fashion pioneer brand positioned at the core of the oriental spirit. The designer draws inspiration from oriental ink and wash, and endows the brand with a personality symbol of vitality and rhythm. The brand combines ink and wash to reinterpret black and white classics in the application, and uses post-modern abstract forms of expression on the basis of plane composition to form an avant-garde and artistic visual image, giving the brand a unique charm.

Jessica Yang

Branding

Sunday, 19 November 2023

Artsmuzeum

ArtsMuzeum is an artistic modern online gift shop connects the past and present to share the same world. The brand is dedicated to preserving exquisite, historical moments in time, making arts more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.

KEISUKE AKARI

Visual Identity

Saturday, 18 November 2023

Unajiro

It is created the visual identity of Eel Jiro, created logos, and design them in total, from decorations to goodwill and lanterns; from chopstick bags to aprons. They were particular about the recycling mark of the chopstick bag. It is an acronym for U in Japanese katakana, U in hiragana, Umai which means delicious, and an acronym for eel. Visual identity is Japanese craftsman-like design. It wanted to put importance on the Japanese style. The prosperous business on the front cover is a wish that business will go well.

Design OF

Sejong Center Rebranding

Tongming Vision Correction

Japanese Kumano Kodo

Mohanii

Artsmuzeum

Unajiro

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Sejong Center Rebranding

Tongming Vision Correction

Japanese Kumano Kodo

Mohanii

Artsmuzeum

Unajiro

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