Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

WKS Group

The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.

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Kanji

The Kanji shapes and strokes represent the initial state and infinite existence of the surroundings. Inspired by the brushstrokes of Chinese calligraphy, the study of contextual ideas, the blend of styles, and cultural attention, the inclusive mentality of the spaces in between the shapes conferred by the strokes shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy. Each poster is made out of a combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionism.

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Tsubasa.Y

Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.

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Animal Deadee

There are many animal themed stamps in China, but this is the first time that stamps have been dedicated to rare animals endemic to Yunnan. The 2021 International Biodiversity Conservation Summit was held in Yunnan, China. This design intends to use this set of stamps to spread the Chinese government's concept of environmental protection, calling on the world to care for the earth's home.

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Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

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Q Shinsyu Apple Pie Lab

These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.

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