Brand Identity Redesign

Explore 3 award-winning designs tagged Brand Identity Redesign on Design OF.

Designer: Mateus Matos Montenegro Project: Brand Identity Redesign Tag: Graphic

InterBrasil

The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.

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Designer: Felice Della Gatta Project: Brand Identity Redesign Tag: Graphic

Traackr

Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign.

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Designer: Daisuke Kobayashi Project: Brand Identity Redesign Tag: Graphic

Iki Retreat Kairi Murakami

Kairi Murakami is a brand identity redesign created for a hotel on Iki Island in Nagasaki, Japan. The symbol is based on the kanji Ichi, whose shape is a single horizontal line, and which appears in the hotel name. The line also recalls the view over Yunomoto Bay, the first scenery that guests see on arrival. The logo is composed of straight lines and circles, expressing a powerful and memorable landscape. The colors use gradations that recall the evening sunset. The identity was applied to hall signs, business cards and letterhead, presenting the hotel as a second home.

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