Glazov is a furniture factory in a town of the same name. The factory produces unexpensive furniture. Since the design of such furniture is rather generic, it was decided to base the communication concept on the original "wooden" 3D letters, words composed of such letters symbolize furniture sets. Letters make up Russian words "furniture", "bedroom" etc or collection names, they are positioned in order to resemble furniture pieces in sets. One-color outlined 3D-letters are similar to furniture schemes and can be used on stationery or over photographical backgrounds for brand identification.
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