Design OF

BY-ENJOY

Brand Vision System

Tuesday, 1 September 2026

FIL

FIL is a brand identity system created for a shop that sells designer collections and other design items. The name FIL means line in French. A continuous line runs through the middle of the three letters, so the idea behind the brand becomes direct and visible. The line can be extended or shortened, which allows the logo to be used at different lengths and in different positions while keeping one unified image. The identity is applied to shop signs, business cards, packaging, stationery, name tags, handbags and paper items.

Somethink Brand

Visual Identity

Monday, 31 August 2026

WiseTribe

WiseTribe Education is a visual identity created for an education organization that serves children from birth to twelve years of age. The Chinese brand name weisi sounds like the English word wise, which also carries the meaning of thinking. The identity uses bold color combinations and auxiliary graphics to express freedom and imagination. Mascot characters, including an indigenous figure, a dinosaur, a wisdom tree and a planet, help children relate to the brand. The identity is applied to posters, social media templates, business cards, envelopes and badges.

VISANG

Brand Identity

Sunday, 30 August 2026

Viewing History

Viewing Korean History is a cover design series for three history textbooks. The covers were created for middle school and high school students. A simple diamond-shaped graphic and typography at the center present the subject name and keep the identity of the series consistent. The two middle school books share the same layout. The high school cover shows the modern student connected to different eras within one space. Stickers and epoxy match the background color, and a no-scratch coating limits wear during use.

Mateus Matos Montenegro

Brand Design

Saturday, 29 August 2026

EXP Brasil

The design for EXP Brasil brand comes from the companys principles of unity and partnership. Appropriating the mixture between technology and design in their projects as in the office life. A typography element represents the union and strength of this company. The letter X design is solid and integrated but very light and technological. The brand represents the studio life, with elements in the letters, both on the positive and negative space that unite people and design, individual and collective, simple with technological, lightweight and robust, professional and personal.

Cinch Culture Media

Movie Poster

Friday, 28 August 2026

Mosaic Portrait

The art film "mosaic portrait" was released as a concept poster. It mainly tells the story of a girl who was sexually assaulted. White usually has the metaphor of death and the symbol of chastity. This poster chooses to hide the message of "death" behind a girl's quiet and gentle state, so as to highlight the stronger emotion behind silence. At the same time, the designer integrated artistic elements and suggestive symbols into the picture, causing more extensive thinking and exploration of film works.

Zesion Design

Signage System Design

Thursday, 27 August 2026

Lu One

Lu One is a signage system designed for a high-end villa residence in Luzhou, Anhui, China, which is set within a forest park. The wayfinding signs combine a map function and a pointing function, which reduces the number of ground signs and saves material. Translucent brown resin panels are paired with metal plates, so the signs reflect the surrounding scenery by day and are lit by LED light at night. Colors and materials are unified with the architecture and the landscape. The building numbers and unit numbers follow the letterforms of the Lu One logo for visual consistency.