Dodoshine
Dodoshine is a brand identity created for an appliance brand that uses ultraviolet sterilization technology. The name refers to the Chinese habit of placing items in sunlight to kill bacteria, a practice linked both to a healthy lifestyle and to ultraviolet technology. The logotype is based on a bold sans serif typeface, with added serif details of the kind often used by fashion brands. The combination gives the brand a sunny and slightly fashionable image. The logotype can be printed on products and on marketing material at a minimum size of 34 by 10 millimeters.
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