Design OF

Fabrizzio Mendez

Place Branding

Thursday, 29 August 2024

Curridabat Ciudad Dulce

The design emerges from the vision of the local government called Ciudad Dulce (Sweet City); its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Hence, it is from nature that this liquid brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment, just like honeycombs. These patterns support a flexible, vivid and easily identifiable visual system that helps the brand connect with a wide variety of audiences with which it interacts.

Haolai Francis Zhou

Brand Identity

Wednesday, 28 August 2024

Pupstar

Pupstar is a positioning technology company. The new brand design presents the relationship between pet and positioning by using simple, joyful iconic graphics, but sharply contrasting visual tones to catch people's attention in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call out the issue of losing their pets by no tech protection. The consistent visual system works through all digital platforms to better support and represents all Pupstar's products on market.

Hsiao-Wen Hu

Campaign Poster

Tuesday, 27 August 2024

Action Means Everything

This campaign proposal advocates the importance of actions over empty promises, aims to make people notice the changes and empowerment brought by active participation. It is a self-initiated project that serves as the designer's personal reminder of the importance of taking action, as well as a response to the social movement at the time.

Karen Cuthbert

Corporate Identity

Monday, 26 August 2024

Wolffstrunk

Graphic reduction and precision characterize the visual identity of the brand Wolffstrunk. The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark follows the trend towards a simpliﬁed use of forms. The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation.

Dennis Furniss

Identity System

Sunday, 25 August 2024

PepsiCo Foundation

The objective of the project was to build an engaging, powerful and attractive identity system that captures the pillars of PepsiCo Foundation and celebrates the positive impact its work has in people and the world and reflects the human power behind it. The foundation demonstrates with acts the commitment to add the best of PepsiCo employees to make a difference to be a foundation that fuels change by empowering their communities to strengthen the elements of a system sustainable food food security, access to water and economic resilience.

Yu Chen

Visual Diary

Saturday, 24 August 2024

Wuhan Diary

The Chinese people's concept of nature and world outlook are all firmly based on our land. The designer used programming to present a series of case studies on terrain-based visual languages and collected public opinions during the pandemic period. He used the color and density of rolling mountains to present the social environment and my emotions while under the pandemic situation, which creates a visual diary.

Design OF

Curridabat Ciudad Dulce

Pupstar

Action Means Everything

Wolffstrunk

PepsiCo Foundation

Wuhan Diary

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Curridabat Ciudad Dulce

Pupstar

Action Means Everything

Wolffstrunk

PepsiCo Foundation

Wuhan Diary

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER