Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Borboleta Brand System

Juan Eugenio Mallo Camera Brand System Graphic Monday, 6 April 2026

Borboleta

Borboleta is a brand system created for two gas station networks that belong to the same owner group in Brazil. Dislub operates in the northeast and Equador operates in the north, and both networks keep their own names. A shared symbol in the shape of a butterfly links the two brands. The butterfly refers to transformation and renewal, and its outline also recalls the silhouette of the Brazilian territory. Three colors are used, one for each company and a third color for their union. The logo is built on a module-based grid.

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Trex Poster

HAN LIU Poster Graphic Sunday, 5 April 2026

Trex

Trex is a poster designed to present a new environmentally friendly engine developed by a turbomachinery company. The poster measures 700 by 1000 millimeters and is produced by digital print. The visual content explains how the engine improves combustion efficiency and reduces internal energy loss. An air bearing system increases compressor power by 30 percent and supports low emission running. Parts such as the casing and the air ducts are shaped with B-Spline curves and surfaces to improve airflow efficiency. Mathematics and fluid dynamics analysis support the visual design.

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Lu One Signage System Design

Zesion Design Signage System Design Graphic Saturday, 4 April 2026

Lu One

Lu One is a signage system designed for a high-end villa residence in Luzhou, Anhui, China, which is set within a forest park. The wayfinding signs combine a map function and a pointing function, which reduces the number of ground signs and saves material. Translucent brown resin panels are paired with metal plates, so the signs reflect the surrounding scenery by day and are lit by LED light at night. Colors and materials are unified with the architecture and the landscape. The building numbers and unit numbers follow the letterforms of the Lu One logo for visual consistency.

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Subsidy Programme Series Visual Identity

Leong Chou In Visual Identity Graphic Friday, 3 April 2026

Subsidy Programme Series

Subsidy Programme Series for Macao is a visual identity created for a public subsidy programme that supports music and fashion creation. The identity is based on the idea shared by both fields, which is creative innovation. Simple pencils are combined with music wires and rulers to build clear images that are easy to read. The objects are arranged on drawing paper and then photographed, so the original materials appear directly in the final visuals. The series invites the public to take part in the annual programme.

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Lei Shing Hong Forest Food Court Wall Art and Identity

Jansword Zhu Wall Art and Identity Graphic Thursday, 2 April 2026

Lei Shing Hong Forest Food Court

Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.

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Mosaic Portrait Movie Poster

Cinch Culture Media Movie Poster Graphic Wednesday, 1 April 2026

Mosaic Portrait

The art film "mosaic portrait" was released as a concept poster. It mainly tells the story of a girl who was sexually assaulted. White usually has the metaphor of death and the symbol of chastity. This poster chooses to hide the message of "death" behind a girl's quiet and gentle state, so as to highlight the stronger emotion behind silence. At the same time, the designer integrated artistic elements and suggestive symbols into the picture, causing more extensive thinking and exploration of film works.

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