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Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
School Admissions Advertising and AR Campaign

School Admissions

ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.

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Floating Life To Help People

Floating Life

Floating Life is a series of illustrated posters about human emotions and personalities. The title refers to the ancient Lao-Zhuang school, which viewed life in the world as empty and described it as a floating life. The illustrations shape each character so that thoughts appear on the surface of the figure and not only in the mind. Each poster is joined by a written explanation of the emotion shown. The aim is to help viewers notice the details of the work and recognize emotions that occur in everyday life.

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Omar Khayyam Poster

Omar Khayyam

Omar Khayyam is a series of urban posters that present the poetry of the Persian poet Omar Khayyam. The posters mark the 975th anniversary of the poet's birth. Each poster combines Persian typography with an English translation placed in the upper left area. The type design draws on classical Persian calligraphy and is refined for legibility in busy public settings. Each poster measures 150 by 107 centimeters and uses CMYK color at 300 dpi. The series was shown in metro stations and other public spaces in Tehran.

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Aprex Family Typeface Specimen

Aprex Family

Aprex font perfectly balances the minimalist qualities associated with contemporary sans with flair within the width of the counters and comfortable, breathable apertures. Throughout weights and sizes, the typeface has great legibility and good contrast between positive and negative space, making it stunningly versatile. With a seamless combination of contemporary details and classic styles, Aprex draws inspiration from the mid-century humanist and grotesques typefaces. Each weight includes more than 700 glyphs.

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Chongqing Noodles Illustration

Chongqing Noodles

Chongqing Noodles is a themed mural illustration created for a Chinese food brand. The artwork centers on the food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Surrounding areas appear in scattered and distant views, while the overall style remains Chinese. Urban architecture, natural scenery and many cultural landscapes are shown together with the brand specialty dishes. Cool colors contrast with the warm lighting of the stores. The mural is produced by heat transfer printing and is offered in several sizes to suit different store spaces.

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Flow Interactive Generative Art

Flow

Flow is an interactive generative artwork that responds to written prompts and body movement. A visitor types a short description of an image, and the image is generated on screen in real time, without waiting. A camera captures the movement of the visitor, and the captured motion is turned into data that changes particles and other visual effects within the generated image. A fast generative model and a preset resolution of 500 by 500 pixels keep the response smooth. Flow lets people without technical training shape artificial intelligence images directly.

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Design Brand of the Day

World-Class Design-Driven Brands.

Great brands are built on great design. Everyday, we feature a distinguished design-driven brand and explore its identity, creative vision and products. Discover award-winning brands that use good design to create value and inspire people worldwide. Visit us daily to enjoy the distinctive approaches of the World’s most innovative brands.

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