Brand Identity

Explore 90 award-winning designs tagged Brand Identity on Design OF.

Designer: Tiago de Albuquerque Sales e Kiemle Project: Brand Identity Tag: Graphic

Designers Brasileiros

The brand of the website Designers Brasileiros consists of a panel in the shape of the letter D composed by geometric pieces that fit together and represent the design specialties. These pieces are shapes extracted from the Brazilian flag and also form the letter B and a toucan. The toucan was defined by the fact that it is one of the largest seed dispersers of Brazilian fauna and one of those responsible for the formation of tropical forests. Thus, for the brand, the dispersion of seeds by the toucan conceptually symbolizes the dissemination of knowledge that is the purpose of the website.

Continue reading about Designers Brasileiros Brand Identity

Designer: Wei Sun Project: Brand Identity Tag: Graphic

Mohanii

Mohanii is a brand identity created for a fashion label rooted in oriental culture. The logo is based on Latin letters, which give the brand a simple and international tone. The letter M is the core symbol and refers to ink, linking the mark to Chinese calligraphy. Serif forms and contour lines are combined and reinterpreted. The letters M and H are emphasized, while the other letters are reduced, so that visual layers are formed. The symbol can be repeated, broken apart and recomposed, and it can be applied to any medium.

Continue reading about Mohanii Brand Identity

Designer: Mtc Brand Consultancy Project: Brand Identity Tag: Graphic

Dragonpass

Dragonpass is a brand identity designed for a membership benefit and travel services provider. The new symbol combines the trace of a magic wand with the initial letter D, forming a dynamic mark that crosses several dimensions. The original red palette is extended with purple and further tones to give the identity a more fashionable character. Auxiliary graphics add flexibility across applications. The simplified visual system replaces an aging emblem and supports a more international brand image.

Continue reading about Dragonpass Brand Identity

Designer: Yiwen Zhang Project: Brand Identity Tag: Graphic

Hand over Hand

Hand over Hand is a brand identity created for a provider of special education services. The identity keeps the hand drawn hand and book elements of the earlier logo to preserve continuity and personality. Analogue, a modern typeface with gentle curves and high contrast letterforms, supports a friendly and approachable tone. Circular and square geometric cuts create a balanced composition that reflects regional and demographic diversity. The system is applied to social media, web pages, eBooks, outdoor advertising, magazines, packaging and business cards.

Continue reading about Hand over Hand Brand Identity

Designer: Menghao Zeng Project: Brand Identity Tag: Graphic

Atb

Atb is a brand identity created for a manufacturer of screen protectors, tempered glass and protective cases. The central symbol is a minimal gorilla figure whose facial contours also form the letter T, a reference to technology. The gorilla shape suggests strength and safety, while space and futuristic elements express the technical character of the brand. The logo is built on simple geometric forms. Two gorilla figures can be combined, and their expressions can be varied, so the identity adapts to many media and sizes.

Continue reading about Atb Brand Identity

Designer: Elena Gamalova Project: Brand Identity Tag: Graphic

Albella

Villa Albella's visual identity captures the soul of Tuscany's cultural heritage while embracing a vision for a place that serves as a sanctuary for culture, history, and unity, a vibrant hub of artistic expression, culinary exploration, and intercultural dialogue. The design seamlessly blends tradition with modernity. The incorporation of two floral branches symbolizes unity amidst diversity, rooted in a shared history. Beyond preserving heritage, this project fosters meaningful cross cultural exchange and appreciation, embodying a commitment to serenity and enrichment.

Continue reading about Albella Brand Identity

Designer: Ying Gao Project: Brand Identity Tag: Graphic

Jingting Mountain Scenic Area

Jingting Mountain Scenic Area is a brand identity created for a key scenic area and national forest park in Anhui Province, China. The identity is based on the idea of cultural exploration through painting, so that a visit feels like walking through a scroll painting. Mountain views, pavilion forms, calm clouds, wild cranes and the local white liquor and green tea are drawn into the graphic language. Six auxiliary graphics support the main mark and can be applied in many settings. The design replaces an earlier image of narrow appeal and suits digital media.

Continue reading about Jingting Mountain Scenic Area Brand Identity

Designer: sxdesign Project: Brand Identity Tag: Graphic

Tang Da Li

Tang Da Li is a brand identity program that merges classical and modern graphic elements. The design reflects the diversity and openness of the Tang Dynasty. The brand name plays on the similar sound of Tang, which refers both to the dynasty and to sugar, giving the name a humorous tone. Tang Dynasty mural figures and traditional frames are combined with a contemporary layout. Printing is carried out with high quality methods on recyclable substrates. The identity is applied to posters and to packaging in large and small sizes.

Continue reading about Tang Da Li Brand Identity

Designer: Tiago de Albuquerque Sales e Kiemle Project: Brand Identity Tag: Graphic

Reserva das Parkias

The Parkias Reserve is an important environmental project that recovers the soil, reforests degraded areas with native trees and preserves biodiversity. Based on semiotic studies, its logo was designed to represent the Parkia pendula, an iconic tree up to 40m tall with a unique biodesign due to its red floral globes that hang from pendulums. Combining these references with the aesthetics of indigenous body paintings and the feather headdress, the crown of the native people of the Brazilian forests, a new representation of Parkia was born: the crowned tree, the majesty of the Atlantic Forest

Continue reading about Reserva das Parkias Brand Identity

Designer: sxdesign Project: Brand Identity Tag: Graphic

Sxdesign

Sxdesign is a brand identity created for a design studio based in Beijing, China. Every detail of the logo follows a 1:1.414 ratio, which gives the mark a compact and composed appearance. Small graphic elements in the corners recall quotation marks and frame the rectangles of the logo. The arrangement makes the mark symmetrical and suggests the citation, marking and interpretation of language and ideas. Through motion graphics, the logo can also grow into the traditional Chinese form of the studio name, linking tradition and modern design.

Continue reading about Sxdesign Brand Identity

Designer: Cristian Carrara Project: Brand Identity Tag: Graphic

Archadia

Archadia is a brand identity created for a higher education school of architecture based in Venice, Italy. The symbol is a stylized letter A, split into two solid volumes to suggest both stability and movement. The letter A stands for the brand name and also for academy, architecture and abitare, the Italian word for living. The form is built from an equilateral triangle inscribed in an isosceles triangle. The blue color reflects the institutional role of the school and the water of the Venice lagoon. The vector logo works on light and dark backgrounds.

Continue reading about Archadia Brand Identity

Designer: Nobuya Hayasaka Project: Brand Identity Tag: Graphic

Q Shinsyu Apple Pie Lab

These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.

Continue reading about Q Shinsyu Apple Pie Lab Brand Identity