Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Tongming Vision Correction

Tongming Vision Correction Center is a national chain organization specializing in correcting the vision of young people and children. The logo name of Tongming means pupil and bright in English and therefore, the pupil is adopted as the main design element. Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. The overall design of the logo is novel, easy to identify, and has a strong visual impact.

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We Belong Here

We Belong Here is an interactive exhibition branding concept for Otis Design Week that encourages cross-cultural collaboration. Through customized tops, students can express their identities, foster communication, and build a community that transcends language and cultural barriers. This tool promotes inclusivity and equality, making it a valuable addition to any educational program.

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Dragonpass

This case is a reshaping of Dragonpass's brand system, with deepened transformation of the brand style, brand VI, and their applications. The addition of brand colors aligns with Dragonpass's strategic inclination for diversified development. By pairing it with visual symbols created based on the brand's original concepts and cultural values, the entire system gains cultural universality and high interactivity, contributing to the overall image upgrade and evolution of the brand.

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Parametric Generation

The design uses parametric technology for architectural and town design and generates buildings with regional characteristics through Gh and can be quickly modified. This technology avoids manual drawing and only needs to input some building parameters to generate it. Moreover, the designer can make secondary modifications to the generated building to enrich the design details and ensure the design style statistics and efficiency. The design is an attempt to apply parametric technology to urban planning.

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Virtual and Reality

Virtual and reality are antonyms. By dismantling the font strokes and using the tools used in the design as the structure of the font, it reflects the conflict between abstraction and reality in the design work process, but will eventually find its own positioning and goal. This is an interpretation of the virtual and real visual image design exhibition of the design creation process.

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Stacked Glyphs

In Chinese culture, a special type of character called Stacked Character refers to the character formed by overlapped glyphs. Most of these superimposed characters are uncommon and are gradually replaced by commonly used characters nowadays. So that Stack Glyphs constructed the characters using graphical symbols, collected these lost chinese characters.

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